Résumé & Skills
- Strategic communications leader with 16 years of experience developing and executing public relations, content, lifecycle and brand strategies that elevate visibility, drive engagement and support business growth.
- Seasoned leader of cross-functional teams that build and execute successful integrated marketing & communications campaigns.
- Proven success in aligning comms strategies with go-to-market and sales objectives, securing high-impact coverage and managing cross-functional campaigns in fast-paced, tech-driven environments.
- Expert in leading internal teams and agency partners, crafting compelling narratives and navigating crisis communications with transparency and control.
Professional Experience
Wanderu
Wanderu is the leading ground travel metasearch engine in North America and Europe. Wanderu helps travelers find, compare and book the best deals on bus and train travel through its website and mobile app.
- Case Studies
Director of Communications
Remote (USA) • July 2021 - present
Responsibilities & accomplishments:
- Marketing & Communications Team Leadership
Direct a high-performing in-house PR & marketing team of five and manage agency partners to deliver integrated B2C and B2B campaigns that support key product launches, strategic partnerships & brand-defining milestones. - Brand Voice & Positioning Strategy
Lead brand voice development and long-term positioning efforts to align with Wanderu’s vision as the go-to digital platform for affordable and sustainable ground transportation. - Integrated Marketing & Lifecycle Growth
Develop and execute integrated content marketing and lifecycle campaigns to drive brand visibility and product engagement, delivering 150%+ YoY growth in email-driven revenue and 30%+ YoY growth in organic traffic. - Social Media & Influencer Expansion
Build and manage social media and influencer strategy across key platforms, achieving an ongoing 6% engagement rate and growing follower count on Instagram and TikTok by 800%+ within six months. - PR & Content Performance Analytics
Develop performance dashboards to measure PR and content impact across media sentiment, share of voice and engagement metrics. - Audience Insights & Optimization Strategy
Conduct ongoing performance analysis and audience segmentation to refine targeting, optimize messaging and enhance creative testing strategy.
Public Relations Manager
Boston, MA • May 2015 - June 2021
Responsibilities & accomplishments:
- Global Media Strategy & Earned Coverage Growth
Launched and scaled in-house PR and media strategy, increasing earned coverage by 60% YoY and securing consistent features in top-tier international media outlets, including The New York Times, Forbes, The Guardian and a front cover story in Inc. Magazine. - Executive Thought Leadership Development
Positioned company executives as thought leaders through media coaching, interview prep & proactive pitching. - Brand Voice & Audience Persona Definition
Established Wanderu’s distinctive brand voice and defined key audience personas through in-depth qualitative and quantitative research, transforming the company’s approach to market strategy and customer engagement. - Integrated Multi-Channel Marketing Management
Managed multi-channel marketing campaigns across SEO, SEM, out-of-home, email and social media, scaling brand reach and recognition, and fueling direct user acquisition. - Data-Driven Storytelling & Trend Analysis
Leveraged proprietary data and external trend insights to produce timely studies that increased media engagement and sustained top-tier press coverage, keeping Wanderu’s brand and products top of mind. - Analyst Relations & Crisis Communications Leadership
Created analyst relations and crisis communications functions, expanding the company’s footprint in tech, consumer and industry-specific coverage.
Educational Advancement
From August 2013 to May 2015, I earned a master’s degree in Strategic Public Relations at the University of Southern California. During this time, I completed four internships with top-tier marketing and PR firms in LA and London, gaining invaluable experience in the field.
ID Public Relations
Los Angeles, CA • January 2015 - May 2015
Allied Integrated Marketing
Los Angeles, CA • September 2014 - December 2014
Premier PR
London, UK • May 2014 - August 2014
MPRM Communications
Los Angeles, CA • January 2014 - May 2014
ZBS Group
ZBS was a British-Bulgarian company specializing in fashion retail and retail real estate, managing projects and franchises for brands such as French Connection, Mexx, Oasis, Warehouse, OVS, Peacocks London and Labels for Less.
- Case Studies
Marketing & PR Manager
September 2011 - July 2013
Responsibilities & accomplishments:
- Full-Funnel Brand Marketing & PR Leadership
Directed end-to-end marketing and PR strategy for 10+ consumer brands, overseeing positioning, messaging and performance optimization across digital and offline channels. - Content Production & Influencer Partnerships
Produced digital content and managed influencer partnerships to drive brand engagement and sales lift across seasonal campaigns. - Media Relations & Brand Representation
Served as official spokesperson, leading press conferences and media engagements to reinforce brand narratives. - Revenue Attribution & Performance Optimization
Instituted a revenue attribution model based on customer lifetime value, increasing ROAS by 20% and informing spend allocation.
Polina Fashion
Polina Fashion was a boutique, yet dynamic, NYC-based agency, blending public relations and event management to elevate fashion, retail, and lifestyle brands.
Assistant Publicist
New York, NY • May 2009 - August 2011
Responsibilities & accomplishments:
- Integrated Communications & Brand Elevation
Executed comprehensive communications strategies for high-end lifestyle brands, crafting messaging, pitching to media and representing clients at high-profile events to elevate recognition and deepen audience engagement. - Top-Tier Media Relations & Press Coverage
Secured coverage in leading media outlets and programs, including ABC’s “Dancing with the Stars,” NBC’s “Today,” Vogue, InStyle and The NY Post, by leveraging media relationships and strategic pitching. - Campaign Management & Cross-Team Coordination
Managed campaign rollouts, coordinating across editorial and production teams to maintain brand consistency.
The Fashion Reporter
The Fashion Reporter was a digital publication spotlighting the latest news, trends and personalities shaping New York’s fashion scene. In addition to editorial coverage, it produced exclusive VIP events during Fashion Week and other marquee moments throughout the year.
Event Coordinator
New York, NY • December 2008 - May 2009
Responsibilities & accomplishments:
- Event Production & Campaign Execution
Executed high-profile VIP events and promotional campaigns from concept to completion. - Sponsorship Procurement & Media Outreach
Secured brand sponsorships and earned media coverage to maximize event visibility. - Guest List Curation & Audience Engagement
Curated guest lists and managed targeted invitation outreach to drive attendance. - Editorial Editing & Brand Voice Refinement
Edited and refined editorial content for The Fashion Reporter, enhancing clarity and brand voice.
Education
University of Southern California
Annenberg School for Communication
Los Angeles, CA
Master of Arts
Strategic Public Relations
2013 - 2015
Adelphi University
Honors College
Garden City, NY
Bachelor of Arts
Communications / Journalism
Minor: English
2006 - 2010
Areas of Expertise
I’m an expert in crafting and executing PR strategies that amplify brand narratives and foster strong media relationships.
I’m skilled in securing high-impact coverage across top-tier media outlets, enhancing brand visibility and reputation.
I have a proven track record in managing high-stakes situations with precision and poise.
I’m adept at developing and implementing crisis communication plans that mitigate risks, protect brand integrity, and restore public trust.
I have years of experience in strategically managing internal and external communications to align with corporate goals and enhance stakeholder engagement.
I deliver clear, consistent messaging that strengthens company culture and brand perception.
I’m used to driving brand growth through innovative marketing strategies that resonate with target audiences.
My expertise lies in creating and executing campaigns that build brand equity, increase market share, and deliver measurable ROI.
I thoroughly enjoy leading the creative vision from concept to execution, ensuring brand consistency across all touch points.
I’m skilled in guiding multidisciplinary teams to produce compelling content and experiences that captivate and engage audiences.
I’m an expert in driving measurable results through data-driven performance marketing strategies.
I’m skilled in optimizing campaigns across multiple channels to maximize ROI and achieve business objectives.
I’ve become a specialist in crafting targeted email campaigns that drive engagement and conversions.
I’m proficient in segmentation, automation, and personalization to deliver compelling messages that resonate with audiences.
I’m proficient in optimizing organic and paid search strategies to enhance visibility and drive traffic.
My expertise in keyword research, on-page optimization, and bidding strategies leads to achieving top search rankings and high ROI.
I’m a strategic thinker with expertise in developing content that educates, engages, and converts.
I have over a decade of experience in creating content calendars, managing production, and optimizing distribution to align with business goals.
I’m an expert in OKR (Objectives and Key Results) planning and development, aligning team efforts with organizational goals.
I pride myself on setting ambitious, yet realistic, targets and driving accountability to achieve measurable success.
I’m able to effectively leverage social platforms and influencer partnerships to amplify brand reach and engagement.
I have vast experience in creating and executing campaigns that drive brand awareness, loyalty, and conversion.
I take a data-driven approach to improving marketing performance through rigorous research and A/B testing.
I’m skilled in designing experiments, analyzing results, and implementing insights to enhance campaign effectiveness.
I’m adept at transforming complex data into actionable insights through advanced data analysis and business intelligence techniques.
My experience with data allows me to drive strategic decision-making and optimize marketing outcomes.
I’m proficient in crafting persuasive and engaging copy that captures brand voice and drives action.
I have experience writing across multiple formats, including web, email, social media, and print.
I’m a creative professional with a strong eye for design, skilled in creating visually appealing graphics and user-friendly web designs.
I’m proficient in design tools and web development platforms, ensuring cohesive and impactful brand presentations.
Technical Skills
PR & Communications Software
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Cision Advanced
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Muck Rack Advanced
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Meltwater Advanced
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RocketReach Advanced
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Prowly Advanced
Content Management Systems (CMS)
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Wordpress Advanced
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Elementor Advanced
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POEditor Advanced
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Substack Advanced
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Contentful Intermediate
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Shopify Intermediate
Design & Creative
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Adobe Photoshop Advanced
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Adobe Illustrator Advanced
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Adobe InDesign Advanced
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Adobe Premiere Pro Advanced
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Adobe Acrobat Advanced
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Figma Advanced
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Canva Advanced
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Lucid Intermediate
Productivity & Collaboration
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Microsoft Office Suite Advanced
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Google Workspace Advanced
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Slack Advanced
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Zoom Advanced
Project Management
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JIRA Advanced
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Confluence Advanced
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Monday.com Advanced
Social Media Management
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Meta Business Suite Advanced
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Buffer Advanced
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Hootsuite Advanced
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Later Advanced
Lifecycle Marketing & Automation
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Blueshift Advanced
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Braze Advanced
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MailChimp Advanced
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Drip Intermediate
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HubSpot Intermediate
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Salesforce Marketing Cloud Intermediate
SEO Platforms
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Google Search Console Advanced
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Ahrefs Advanced
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STAT Advanced
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Semrush Intermediate
Data Management & Analytics
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Amplitude Advanced
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GA4 Advanced
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SQL Beginner
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Adobe Analytics Intermediate
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Google Search Console Intermediate
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Snowflake Intermediate
AI
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ChatGPT Advanced
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Jasper Advanced
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Claude Intermediate
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LLM Training Intermediate
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Perplexity Intermediate
Programming & Markup Languages
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Liquid Advanced
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Markdown Advanced
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HTML Intermediate
User Testing Tools
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Lyssna Advanced
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Maze Advanced
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UserTesting Advanced
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Hotjar Intermediate