Hi, I’m Staffo.
I develop brand stories that people actually want to hear – and I have the receipts. Whether it’s landing headlines, turning data into personalized magic, or figuring out what makes your audience tick, I bring the spark and the strategy.
I’ve helped brands across tech, travel, fashion, and entertainment find their voice, grow their reach, and stand out in crowded spaces. If there’s a problem, I’ll write my way into the solution. If there’s a vision, I’ll bring it to life – with style.
The Vibe Board
If you want to understand how I work, think of me as a mix of these…
If you blended...
You'd get...
Brand strategy + pop culture + deadlines that actually matter
Me in full focus mode
Data-backed instincts + creative gut checks + a little healthy skepticism
My approach to big decisions
Early 2000s music videos + vintage print ads + modern UX
My visual comfort zone
Crisis calm + campaign urgency + clarity under pressure
How I show up when it counts
Storytelling chops + cultural curiosity + zero tolerance for fluff
My default communication style
The good stuff you can’t fit on a resume:
I translate strategy into action – and action into stories that people actually care about.
Spotify Wrapped. Every year – no notes.
Direct. Strategic. Protective. (In that order.)
Reading random Q&As on Threads or discussions on Reddit. Insight goldmine!
That electric moment when an idea shifts from “maybe” to “we have to do this.”
I’ve always loved figuring out why people actually pay attention to something – and then making more of that.
Staying curious and saying yes to random rabbit holes way more than I probably should.
Anything that challenges the obvious, flips a tired narrative, or makes people feel something instead of just scrolling past.
If your brand doesn’t have an established and determined point of view, no amount of “content calendars” will save it.
A few of my favorite things:
- Best compliment I’ve ever gotten: “You’re what happens when Olivia Pope meets a pop culture encyclopedia.”
- A quote or motto I actually live by: "Work hard and be nice to people." Simple. Effective.
- Go-to karaoke song: “Always Be My Baby” by Mariah Carey. Can’t go wrong with a crowd pleaser!
- Go-to relaxation activity: Enjoying a vinyl record with a glass of wine and good company. (While you’re here, check out my vinyl collection on Discogs.)
- Dream project: Helping a niche lifestyle brand go from cult favorite to cultural force.
- Favorite place in the world: Pomorie, Bulgaria – a tiny town by the sea that holds a lifetime in snapshots.
- Movie I quote too often: “Playing By Heart” (and very few people actually get the references)
If you’ve made it this far, chances are we’re creatively aligned. Let’s turn that spark into something unforgettable – I’m just one message away 💁🏻♂️